“Green-Cretan-All Inclusive”
A big Cretan group of hotel companies has adopted a model of “all inclusive” services that is based both in the environmental protection and the Cretan lifestyle and diet. It si a complete package of services and products offered by the hotel to its customers with a predefined (standard) low price and high quality based on local production.
Brief description
A big Cretan group of hotel companies has adopted a model of “all inclusive” services that is based both in the environmental protection and the Cretan lifestyle and diet. It is actually a new innovative touristic product with great impacts in the economic, social and cultural environment. In other words, all the hotel suppliers will be local farmers and producers, so that the local market and agricultural production is protected. This new product was developed in order to satisfy tourists who wish to have a predefined budget for their vacations, but on the other hand, they do not want to isolate from the local tradition. For that reason, the program is based on Cretan Diet and traditional lifestyle. The best practice described is a complete package of services and products offered by the hotel to its customers with a predefined (standard) low price and high quality based on local production.
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Objectives
Local economy support
Satisfaction of the clients needs
Innovative touristic product to promote the competitiveness of the company
Benefits
The hotel owners and tour operators enhance their competitiveness in the global tourism market. The local authorities help the local society and communities to improve, by raising the employment and their incomes. The tourists satisfy their quantity and qualitative needs, as they pay for their holidays with a predefined budget and they consume high quality products and services.
WHY is the best practice considered as good
New jobs created, Employment and Income raising, Entrepreneurship and Competitiveness enhancement
WHAT are the measurable results
Jobs, Income, Tourists-clients
New opportunities created on the local level
New opportunities in Local Production: bigger scales and higher quality
Financial resources
The costs incurred for carrying out the best practice are supported regularly, but they are actually expected to return as profits.
Possibility of tansferring the best practice
This best practice can and will be transferred in other hotels nationally and also in a transnational level. This is a next target of the company so as to develop a certification globally recognised by caring customers. Effective collaborations, mobility and mutual company visits are only needed to support the transferability of the best practice.
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